CRAZYFORYOU

The image conveys a blend of themes centered around fashion, fantasy, and consumerism.
By merging the mythical figure of a mermaid with the modern symbol of high-heeled shoes, it suggests a juxtaposition between natural beauty and artificial adornment.
The mermaid, a creature typically associated with freedom and nature, is adorned with shoes that symbolize human culture, fashion trends, and perhaps societal pressures. This contrast might be commenting on how contemporary society often imposes artificial standards and material desires onto natural beauty and identity.

AND GOD CREATED WOMAN!
She entered this world alone and soon she became alone once more. She did not need an ‘Adam’ to exist or to fight for her. Nor was she in need of the divine clay to come to this world. She was expelled from paradise. Simply for being a woman; found guilty for biting the forbidden fruit..singled out for being desired… Now, she has created her own paradise on earth, visible in the fashion world. Like Venus, she, amongst fabrics rose and was created. Simply a white dress and a hat were enough elements to empower her into being the strong, independent woman that she always could be; taking back power and owning control.

REFLECTIONS

The makeup artist brought this idea to the studio, pearls and reflections on the face. We decided to use a trouser as a jacket on the shoulder to create the reflections. Finally we had the creative make up, the reflections, but i was missing something…. i was missing the fresh picture. Suddenly I told a joke and Trinny began to laugh; my moment to ‘CLICK! and there it was, the set was completed: her smile and the brackets, metal and reflections everywhere!

As a photographer, I need to observe. Gazing at a subject from the other side of the camera stimulates my senses; the form, the intensity, the play and nuances of light and shadow and the subsequent control I gain over them. This allows me to fully capture the beauty, eliciting the provocative and desirable. I am compelled to create the perfect photograph and cannot relinquish until I am certain that the essence of beauty shines through in my art.
Once printed, the art work should immediately grab the attention of the reader. Giving them insight and ability to be fully immersed in the work, enabling the reader to experience those senses. Which, in turn, will provoke a sense of wanting to buy into the beauty and luxury that the photography encapsulates. Thus, with a photograph, the power of persuasion will flood the senses, rendering buying as the firm, and only available, option.
Of course, this can occur with objects, but now consider that the subject is a person. The reader can fall in love with his or her eyes, smile, hair or the transcendental personality that innately shines through. It is in these situations that my interest lies. I wish to create something that can never be touched by the hands of time, to encapsulate something that is consequently indestructible, mine forever, and will live on through my work for others. There is certainly a beauty in capturing a moment in time which can never be eradicated. This is the world and essence that the camera allows me to access.
I hail from Peru originally; a place where people do not like to be photographed. This is owing to the fact that they hold a belief that the photographer is able to steal their souls in the act. However, the magic and intent of the camera is not to steal their souls. In fact, it is to capture their essence and soul, not to deter from or steal anything. Thus, immortalizing a moment of time where their inner beauty and soul is encapsulated as an image; not to harm, but rather to enhance. This is fundamentally what I collect and capture through my art.
“Let’s Go Crazy” by Prince and the Revolution, “Crazy in Love“ by Beyonce and JayZ, “Crazy“ by Aerosmith, “Crazy Little Thing Called Love” by Queen, “She drives me Crazy” by Fine Young Cannibals
“Crazy for You” by Madonna….
We become crazy for many reasons.
For me I would say that photography, fashion, portraits, art and music drive me crazy, through an incessant craving for perfection in capturing beauty.
This is the thematic notion encapsulated within this first publication. It is a continuation of the concept of what makes us crazy. Could this be a look? A particular style? Or perhaps a personality? Which ever combination of these occurs, the result is something that becomes emotive and creates a need, a love or even a desire.
In these photos I have immortalized the model´s soul.